The Influence of Facilitation, Low Transaction Cost and Convenience on Customer’s turnover IntentIon from Conventional to Web-Based Banking
نویسندگان
چکیده
With the advancement of technology the banking sector has been dramatically changed from conventional way of banking to the internet banking i.e. web based banking. This advancement of technology has been totally changed the whole scenario of banking. Method. Research has been done to find out the influence of facilitation, low transaction cost ad convenience on customer‟s turnover intention from conventional to web based banking. Research has been concluded on the bases of two hundred and fifty respondents. Results. The results showed that the influence of facilitation, low transaction cost and Convenience on customer‟s turnover intention from Conventional to the Web based banking. * Department of Technology Management, Faculty of Management Science, International Islamic University. ** Commonwealth MBA/MPA Program, Allama Iqbal Open University Islamabad, Pakistan. IJMIE Volume 2, Issue 5 ISSN: 2249-0558 ___________________________________________________________ A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal Included in the International Serial Directories Indexed & Listed at: Ulrich's Periodicals Directory ©, U.S.A., Open J-Gage as well as in Cabell’s Directories of Publishing Opportunities, U.S.A. International Journal of Management, IT and Engineering http://www.ijmra.us 68 May 2012
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